Media

Hi-Tech meets hi-touch

Great ideas don’t take flight without brilliant media planning and buying. We happen to excel at both. And while many of our peers have decoupled media folks from brand strategy and creative folks over the years – we believe the closer we remain, the better the results.

Our approach is simple. No matter how complex the media landscape, no matter our clients’ goals and objectives, we are driven to treat every dollar spent as if it were our own, and as an investment with an expected return. And returns we achieve. How?

CLOUT.

Our seasoned buyers invest over $100MM annually across traditional and digital in 90+ markets and consistently beat low SQAD.

INSIGHT.

Demos are table-stakes. We tap into target behavior, psychographics and social listening to arrive at custom segments.

EXECUTION.

Traditional or digital, national, local or hyper-local, we are masters at optimization by virtue of IPG’s $8MM annual investment in planning technology.

ADDED VALUE.

Whether it’s bonus spots, radio remotes, promotions, sponsorships or giveaways, we achieve 25% average incremental value for every dollar invested.

And no matter how hi-tech our process becomes, we still believe high-touch is a hallmark of what we do.