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Specialist, Paid Social - CompassPoint - Minneapolis

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Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. Throughout our 35-year history, it’s never been about a proprietary method or house style; it’s about working hard to speak with people across culture in ways they wish to be spoken to, or as we call it, cultural fluency.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, Fitzco has successfully brought cultural relevance to brands in a diverse mix of categories, including Coca-Cola, Navy Federal Credit Union, French’s, Checkers & Rally’s, MGM Resorts, Cooper Tire and General Mills.


Social and Digital are virtually synonymous these days, and we’re looking for a strategic leader to join our growing team of experts working across the digital landscape in both planning and activation.

While a comprehensive digital background is highly preferred, we’ll look to your expertise to help us 1) partner with our media strategy team in the creation of overall digital strategies for your clients and 2) ensure Paid Social campaigns fulfill client business and communication goals.

With integration in mind, you’ll define the how and when to use each digital platform in ways that extend campaign ideas, activate audience segmentation and drive engagement with those audiences.  Given the central role that digital plays in most consumers’ lives, you will also specifically leverage your experience building and activating holistic strategies (including paid, owned, and earned).

What does it take to succeed at Fitzco as a Specialist? Insatiable curiosity and desire to know “Why?” A high degree of self-motivation. A keen ability to learn quickly and think on their feet. Excellent attention to detail and accuracy in all they do. And a proactive, can-do leadership approach that seeks out and respects the contributions of everyone on their team.


Primary Responsibilities

In this role, you will contribute to both paid social activation and overarching digital strategy and planning in addition to:

Campaign Management

Agency Integration

Job Requirements

This position, based in Minneapolis office, sits within Fitzco-CompassPoint, the media arm of Fitzco, which serves a broad client list including Navy Federal Credit Union, MGM, MedExpress, Synovus, Johnsonville, Miracle-Ear, Checkers-Rally’s, Children’s Hospital of Philadelphia and Save-A-Lot.

Fitzco is an Interpublic Group agency within the McCann WorldGroup family. The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

Job Location

Minneapolis, Minnesota, US

Position Type