The Big Game of Here

Synovus takes on the Big Game by going super small

The Big Game is huge, glitzy and over the top. Synovus Bank is zero of these things. They're small, humble, and super ingrained in the Southern towns they serve. So we used real customers taking on ad clichés like horses and big car chases, done the down to earth way we do here in the South.

"Just A Horse" ran in Synovus markets during the game, starring Synovus customer Mark Martin, on his real ranch with his real horse.
"Chase Scene" features Synovus customer Kimberly Murray, and ran online. It might be insane?
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Behind the Scenes
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