Red Nose Day was established to help end child poverty one nose at a time. As the charity entered its fourth year in the US, Fitzco helped give people a fun way to turn their Red Noses into sharable social content to raise money for children in need.
People bought two Red Noses from Walgreens, posted footage of themselves rubbing noses, and challenged two more friends to donate and go Nose to Nose. Celebrities like Jack Black, Kelly Clarkson, Sarah Silverman, Amanda Seyfried, Lily James, Bill & Melinda Gates, Akbar Gbaja-Biamila, Matt Iseman, and American Ninja Warriors like Grant McCartney and Barclay Stockett even got in on the action.
The result was the biggest Red Nose Day yet, raising over $42 million – 13 million more than the previous year.