Pergo stands up to just about anything.

There’s a standard torture test in the flooring industry: a machine sandpapers a piece of floor for 8 hours to test its wear resistance. It’s boring &endash; really boring. We helped Pergo take the idea of a “test” to extremes to demonstrate the new, industry-setting durability of our new laminate flooring products. The “Pergo Vs.” digital campaign was a hit, winning an Effie for advertising effectiveness.