In his 2018 Spring Fashion line, Marc Jacobs released a sweatshirt featuring Fanta’s classic logo. From the catwalk to the streets of NYC it became a hit, selling for up to $500 in boutiques and departments stores. Since he brought Fanta's look to his designs, we thought it would only be fair to bring his designs to Fanta bottles.
We wrapped Fanta's 4 most popular flavors in labels that all paid homage to Marc Jacob’s most popular looks from the past 4 years. We packaged them all in a customized Marc Jacobs x Fanta box and sent them to the famous designer.