Technically, college football is a Saturday event. But let's not hang on technicalities – Saturday is just Day Zero in a weeklong countdown filled with trash-talk, tailgate planning and face paint procurement. Coke Zero and ESPN College GameDay know that better than any two brands. We helped bring the two brands together in all their fanatical glory.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.