This year, two of the biggest brands in the world chose FITZCO//McCANN to create their co-branded holiday spot. We helped Coke and Walmart tell the emotional tale of a boy working hard to earn enough money to make the holidays perfect.
The spot was featured on the Today Show, where Kathy Lee and Hoda cried a lot, and Shaq tweeted about how much he loved it.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.