Coke and Walmart "Earn It"

Get what you really want for the holidays

This year, two of the biggest brands in the world chose FITZCO//McCANN to create their co-branded holiday spot. We helped Coke and Walmart tell the emotional tale of a boy working hard to earn enough money to make the holidays perfect.

Coke and Walmart “Earn It"

The spot was featured on the Today Show, where Kathy Lee and Hoda cried a lot, and Shaq tweeted about how much he loved it.

This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.

Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.