American Idol

Using pop to drive the ultimate pop star performance

Coca-Cola and American Idol have a long-standing partnership, and when Carly Rae Jepsen of "Call Me Maybe" fame came aboard, that partnership become a trio with Fitzco//McCann. Our charge: create the content that gave fans the opportunity to determine every detail of Carly Rae's live performance on the final show of the season.

This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.

Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.