How do you let people know names are back on Coke bottles? We created a totally unique song for every single name. Over 1,000 of them. The campaign was a major team effort, with people across departments writing songs. It’s won at every major award show, including Best in Discipline and Gold at One Show, 6 Cannes Lions, Gold Clios, D&AD, Art Directors Club, Webby Awards, Best in Show at Adstars and more.
One Show Best in Category & Gold / Radio Custom Content
One Show Silver / Innovation in Radio
One Show Silver / Experiential Radio
One Show Bronze / Craft Use of Music
One Show Merits / Mobile, Innovation in Social, Integrated, Craft
Cannes Silver and Bronze Lions / Brand Experience & Activation
Cannes Silver Lions x2 / Radio & Audio
Cannes Bronze Lion / Digital & Social Real-time Response
Cannes Bronze Lion / Media - Branded Content for Digital or Social
Cannes Lions Shortlists x9
AdStars Asia / Grand Prix, 2 Crystal, 2 Gold, 11 Silver, 4 Bronze
Clios / Gold in Innovation, Silver, 2 Bronze
Art Directors Club Silver Cube / Innovation
D&AD Wood Pencil / Crafts for Advertising
D&AD Wood Pencil / Use of Radio & Audio
Webby People's Voice Nominee / Real-Time Response
Webby Honoree / Technical Achievement
New York Festivals / First Prize, Second Prize x2, Third Prize
Radio Mercury Awards / Best of Show
Creativity's Integrated & Interactive Campaigns of the Year
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.