We brought Share a Coke back in the summer of 2017. How do you make the third year of a successful program the most exciting ever? With more names than ever, including hard to find ones and last names. With one important addition — we created a unique song for every single name available on bottles. 1,050 to be exact.
Fans were able to search shareacoke.com/summer for animated song videos to share with their friends and family. Each song gave fans the experience of having their names in the hook of a custom summer tune.
The songs were also the basis of Coke’s summer radio campaign, featuring so many different names you never heard the same one twice.
Check out the writeup of this Creativity Magazine Editors' Pick.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.