Preroll. It's not exactly the most exhilarating word in the digital marketing language. But we thought it was time to change the paradigm. No repurposing TV for this one. We imagined a stand-alone video that people might not actually be sad to watch before watching what they actually want to watch. In fact, 650,000 people watched it voluntarily on YouTube.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.