Checkers & Rally's

Social

Checkers & Rally's combines data and craveablility to drive Fast Foodies to the drive-thru.

QSR decisions are made within 15 minutes of a visit. To help Checkers & Rally's trigger these visits at just the right times, Fitzco proposed a social strategy that combined strategic data insights about what moments were most conducive to craving a specific product with creative designed to live and play in social. This campaign continues to see consistent positive sales and traffic results, outperforming traditional media. And creative performance across Checkers & Rally's social channels resulted in 69% higher engagement with our Fast Foodie target.