Checkers & Rally's

Buy Back The Block

Rick Ross buys back his childhood Checkers, fuels a movement.

Checkers & Rally’s is a burger place that serves an ignored section of the community. We wanted to start a movement to lift the community up. Led by a successful neighborhood voice: rap mogul Rick Ross.

The project won a Silver Cannes Lion in Entertainment for Music, a Bronze Cannes Lion in PR, and a One Show Pencil in the Cultural Driver category: "Work that is the pace car for the future of culture." It also performed well at The Webby Awards, New York Festivals, Food and Beverage Awards, Campaign US’s I&C Disruptors Award and was selected to be featured in Brand Film Festival. The campaign also scored coverage in the New York Times, BET, Rolling Stone, XXL, Adweek and many more.