No matter how much you love Checkers & Rally’s it’s kinda hard to hang a burger or milkshake on your wall. So we turned Checkers & Rally’s most iconic menu items into highly collectable pieces of art. Artists including NYC based pop-artist Jon Burgerman and acclaimed street artist Dr. Dax created artwork inspired by their love for fast food culture—and that art became part of the Cravings Collection.
But before our die-hard Fast Foodies could proudly display their love for Baconzilla or the Big Buford over their mantle they had to win it.
Social influencers attending CraveCon were welcomed with our Cravings Collection gallery where they competed against each other in the world’s first Instagram Art Auction to see who would take each piece of art home. The posts with the most likes, won art. And for all the Fast Foodies who couldn’t make it to CraveCon this year we created a virtual gallery they could visit for a chance to win art too—cleverly named CravingsCollection.com.
By the end of our auction, we gave away 12 pieces of art, and made millions of eyeballs hungry for more.