Bottom Dollar Food

When Piggy Banks Fly

Can pigs fly? No. Piggy banks? Of course.

Bottom Dollar Food was a regional discount grocery brand in Pennsylvania and Ohio. Their advantage? Surprisingly low-prices accompanied by national brands, a beautiful store and fresh meat & produce -- a true discount grocery that doesn't feel that way. Their disadvantage? No one had heard of them, and they were being outspent 5-to-1. This obviously called for drastic measures. Instead, we used a sassy flying piggy bank blimp and delivered Bottom Dollar's parent company the most successful store openings in their history.