Fitzco media, super-sized

We are thrilled to announce that Fitzco has merged operations with sister company CompassPoint, a nationally-acclaimed media agency based in Minneapolis with clients that include MGM Resorts, Miracle-Ear, Save-A-Lot and Johnsonville.

This is more than the coming together of two media teams. It’s the merging of two creatively driven, hands-on agencies that offers clients bolstered digital, social, search and analytics capabilities, in-house national planning and buying, and a deeply rooted creative approach to media strategy and communications planning. In short, Fitzco (or Fitzco-CompassPoint, as the combined media offering is now known) provides a more comprehensive and robust offering encompassing an integrated team across two offices.

Over our nearly 35 years, Fitzco has been steadfast in our belief that in-house media is critical to the development of best-in-class creative ideas that solve complex marketing and business challenges for our clients. This joining of forces represents a doubling-down on this notion – that the best solutions are driven by media, strategy and creative working in lock-step, under one roof.

Or now, two roofs.

Melissa Schoenke, who has been Managing Director of CompassPoint, joins the Fitzco executive team as Chief Connections Officer, and leads the new integrated media group. Throughout her career at CompassPoint, Target, Nike, OMD|DBB and Carmichael Lynch, Melissa has been awarded many times over for innovative storytelling, creation of new media platforms, and effective communications strategies.