we unleash brand energy

Some start with a brand’s weaknesses.

We start with its strengths – what we call Stored Energy.

Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.

Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.

Whatever is needed to unleash business-building brand energy.

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Rally's / Checker's logo
Southern Company logo
Synovus logo
Brand Strategy
Camp Sunshine logo
Fulton County logo

what we do

strategy

Brand Strategy

Comms Planning

Business Strategy

Consumer Roadmapping

Social Media Strategy

social

Social Playbooks

Listening & Repeating

Audience Analysis

Content Strategy

Crisis Management

Analysis

content

Concept-to-Execution Production

Video, Photography, Editorial, Design

Digital/Mobile Content

Social Content

Agile & Scalable Resources

creative

Traditional Broadcast

Digital Content & OLV

Social Campaigns & Content

Experiential

Design

Print & Out-of-Home

media

Cross-Channel Media Planning

Comms Strategy

Media Activation and Stewardship

Programmatic Trade Desk

Analytics

Digital Prospect Targeting

analytics

Marketing Mix Modeling

Media Optimization

Call Center Intelligence (A.I.)

Propensity Modeling

Site Selection Technologies

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Home-Creative

creative

Big ideas that energize culture.

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Home-Media

media

Strategic rigor meets data-driven activations

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Home-Analytics

analytics

Learning from what has been and optimizing for what will be.

news

news

ad age: behind welch’s rebrand as it is seeks awareness beyond grape juice

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The grape juice king moves into refreshment and canned cocktails with help from new agency Fitzco and a new look from Sterling Brands Welch’s is undergoing a rebrand meant to…

adweek: fitzco founder and ceo dave fitzgerald is retiring; evan levy steps into the role

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He explains what agencies should know about selling—and buying back—their agency After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry.…

ana: protecting brand in a performance-driven world

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Protecting brand in a performance-driven world By Claire Russell, Fitzco Media But are there places that we have over-measured at the expense of brand building? Does our craving for real-time…